/* ================= база ================= */
:root{
  --paper:#faf9f6; --paper2:#ffffff; --ink:#15181d; --ink2:#41464e; --mut:#737a83;
  --line:#e5e1d8; --line2:#d2cdc1;
  --or:#ef7f2d; --or2:#d96a17; --or-soft:#fdf3ea;
  --navy:#0c1421;
  --r:12px; --sh:0 22px 56px -34px rgba(20,24,30,.3);
  --hh:70px;
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--ink);
  font:16px/1.7 'Manrope',system-ui,-apple-system,"Segoe UI",Roboto,sans-serif;
  -webkit-font-smoothing:antialiased;padding-top:var(--hh)}
img{max-width:100%;display:block}
a{color:var(--or2);text-decoration:none;transition:color .15s}
a:hover{color:var(--ink)}
.wrap{max-width:1180px;margin:0 auto;padding:0 26px}

/* ================= шапка ================= */
header.site{position:fixed;top:0;left:0;right:0;height:var(--hh);z-index:300;
  background:rgba(255,255,255,.97);border-bottom:1px solid var(--line)}
header.site .wrap{height:100%}
header.site .nav{display:flex;align-items:center;height:100%;gap:24px;
  overflow-x:auto;scrollbar-width:none}
header.site .nav::-webkit-scrollbar{display:none}
header.site .logo{flex:0 0 auto;font:600 17px/1 'Inter Tight',sans-serif;letter-spacing:.12em;
  text-transform:uppercase;color:var(--ink);white-space:nowrap}
header.site .nav a.lnk{flex:0 0 auto;font:500 11.5px/1 'Inter Tight',sans-serif;letter-spacing:.12em;
  text-transform:uppercase;color:var(--ink2);white-space:nowrap;padding:8px 0;
  border-bottom:1px solid transparent;transition:color .15s,border-color .15s}
header.site .nav a.lnk:hover{color:var(--ink);border-bottom-color:var(--or)}
header.site .spacer{flex:1;min-width:6px}
.langNav{display:inline-flex;gap:10px;flex:0 0 auto;align-items:center;margin:0 6px}
.langNav a{font:600 11px/1 'Inter Tight',sans-serif;letter-spacing:.08em;color:var(--mut)}
.langNav a.on{color:var(--or2)}
.langNav a:hover{color:var(--ink)}
header.site .langs{display:none}

/* шапка над фото (главная, до прокрутки) */
body.hero-mode:not(.scrolled) header.site{background:transparent;border-bottom-color:transparent;
  box-shadow:none}
body.hero-mode:not(.scrolled) header.site .logo{color:#fff}
body.hero-mode:not(.scrolled) header.site .nav a.lnk{color:rgba(255,255,255,.92)}
body.hero-mode:not(.scrolled) header.site .nav a.lnk:hover{color:#fff;border-bottom-color:#fff}
body.hero-mode:not(.scrolled) .langNav a{color:rgba(255,255,255,.8)}
body.hero-mode:not(.scrolled) .langNav a.on{color:#fff}
body.hero-mode{padding-top:0}

/* ================= кнопки ================= */
.btn,.btn:visited{display:inline-flex;align-items:center;justify-content:center;gap:8px;
  background:var(--or);color:#fff;border:1px solid var(--or);border-radius:6px;
  padding:13px 24px;font:600 13.5px/1 'Manrope',sans-serif;letter-spacing:.02em;
  cursor:pointer;text-decoration:none;white-space:nowrap;
  transition:background .18s,border-color .18s,transform .18s}
.btn:hover{background:var(--or2);border-color:var(--or2);color:#fff;transform:translateY(-1px)}
.btn.ghost,.btn.ghost:visited{background:transparent;color:var(--ink);border:1px solid var(--line2)}
.btn.ghost:hover{background:#f2efe8;border-color:var(--ink2);color:var(--ink)}
.btn.small{padding:10px 16px;font-size:12.5px}
.btn.tiny{padding:7px 12px;font-size:11.5px}
header.site .btn{padding:10px 16px;font-size:12.5px}
body.hero-mode:not(.scrolled) header.site .btn.ghost{color:#fff;border-color:rgba(255,255,255,.6)}
body.hero-mode:not(.scrolled) header.site .btn.ghost:hover{background:rgba(255,255,255,.14);color:#fff}

/* ================= герой ================= */
.hero{position:relative;color:#fff;margin:0 calc(50% - 50vw);
  padding:calc(var(--hh) + 84px) max(26px, calc(50vw - 590px)) 96px;
  background:
    linear-gradient(90deg,rgba(8,12,19,.94) 0%,rgba(8,12,19,.78) 46%,rgba(8,12,19,.34) 76%,rgba(8,12,19,.2) 100%),
    url('/img/portal/kid_wide.jpg') center 35%/cover no-repeat;
  min-height:640px;display:flex;flex-direction:column;justify-content:center}
.hero h1{font:300 clamp(2rem,3.9vw,3.4rem)/1.1 'Inter Tight',sans-serif;letter-spacing:-.015em;
  margin:0 0 20px;max-width:800px;color:#fff}
.hero h1 span,.hero h1 em{color:#ffb377;font-style:normal}
.hero .lead{color:rgba(255,255,255,.84);font-size:1.02rem;line-height:1.75;max-width:600px;margin:0 0 28px}
.hero .chips{margin:0 0 26px}
.hero .chip{color:rgba(255,255,255,.8);border-bottom-color:rgba(255,255,255,.3)}
.hero .cta{display:flex;gap:12px;flex-wrap:wrap}
.hero .btn.ghost,.hero a.ghost{color:#fff;border-color:rgba(255,255,255,.55);background:transparent}
.hero .btn.ghost:hover{background:rgba(255,255,255,.14)}
.hero h2{color:#fff}

/* ================= секции ================= */
main{padding-top:8px}
h1{font:300 clamp(1.9rem,3.2vw,2.7rem)/1.14 'Inter Tight',sans-serif;letter-spacing:-.012em;
  margin:14px 0 14px;color:var(--ink)}
h2{font:300 clamp(1.45rem,2.3vw,1.95rem)/1.2 'Inter Tight',sans-serif;letter-spacing:-.01em;
  margin:58px 0 10px;color:var(--ink)}
h2 span{color:var(--or2)}
h2::after{content:"";display:block;width:48px;height:2px;background:var(--or);margin-top:16px}
h3{font:500 1.02rem/1.4 'Inter Tight',sans-serif;margin:0 0 8px;color:var(--ink)}
p.big,.lead{color:var(--ink2);font-size:1rem;line-height:1.72;max-width:820px;margin:10px 0 16px}
p{margin:0 0 12px}

/* ================= крошки ================= */
.crumb{font:600 11px/1 'Manrope',sans-serif;letter-spacing:.12em;text-transform:uppercase;
  color:var(--mut);padding:26px 0 0}
.crumb a{color:var(--mut)}
.crumb a:hover{color:var(--or2)}

/* ================= карточки ================= */
.grid{display:grid;gap:16px;grid-template-columns:repeat(auto-fit,minmax(265px,1fr));margin:24px 0}
.card{display:flex;flex-direction:column;background:var(--paper2);border:1px solid var(--line);
  border-radius:var(--r);padding:26px;transition:box-shadow .2s,transform .2s,border-color .2s}
.card:hover{box-shadow:var(--sh);transform:translateY(-2px);border-color:var(--line2)}
.card p{color:var(--ink2);font-size:.95rem;margin:0 0 10px}
.card p:last-child{margin-top:auto;padding-top:8px}
.card .btn{align-self:flex-start}

/* ================= цифры ================= */
.nums{display:grid;gap:14px;grid-template-columns:repeat(auto-fit,minmax(160px,1fr));margin:26px 0}
.num{padding:4px 0 4px 16px;border-left:2px solid var(--or)}
.num b{display:block;font:300 1.95rem/1.1 'Inter Tight',sans-serif;color:var(--ink);margin-bottom:6px}
.num span{color:var(--mut);font:600 10.5px/1.45 'Manrope',sans-serif;letter-spacing:.1em;
  text-transform:uppercase}

/* ================= цены ================= */
.price{display:grid;gap:16px;grid-template-columns:repeat(auto-fit,minmax(250px,1fr));margin:24px 0}
.price .card{padding:26px 22px}
.price .card.pop{border-color:var(--or);box-shadow:0 16px 44px -30px rgba(239,127,45,.6)}
.price .sum{font:300 1.95rem/1.1 'Inter Tight',sans-serif;color:var(--ink);margin:6px 0 14px}
.price .sum small{font:600 11.5px 'Manrope',sans-serif;color:var(--mut)}
ul.checks{list-style:none;padding:0;margin:12px 0 0}
ul.checks li{padding:6px 0 6px 22px;position:relative;color:var(--ink2);font-size:.93rem}
ul.checks li::before{content:"—";position:absolute;left:0;color:var(--or)}

/* ================= таблицы ================= */
table{width:100%;border-collapse:collapse;margin:20px 0;font-size:13.5px;
  background:var(--paper2);border:1px solid var(--line);border-radius:8px;overflow:hidden}
th{background:#fbfaf7;color:var(--mut);font:700 10.5px/1.3 'Manrope',sans-serif;
  letter-spacing:.1em;text-transform:uppercase;text-align:left}
th,td{padding:12px 14px;border-bottom:1px solid var(--line);text-align:left}
tr:last-child td{border-bottom:0}
td b{color:var(--or2)}

/* ================= FAQ ================= */
.faq details{border-bottom:1px solid var(--line)}
.faq summary{cursor:pointer;list-style:none;position:relative;padding:18px 40px 18px 0;
  font:500 15px/1.45 'Inter Tight',sans-serif;color:var(--ink)}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:6px;top:50%;transform:translateY(-50%);
  font:300 24px/1 'Inter Tight',sans-serif;color:var(--or)}
.faq details[open] summary::after{content:"–"}
.faq p{color:var(--ink2);font-size:.94rem;margin:0 0 18px;max-width:820px}

/* ================= формы ================= */
form.lead{background:var(--paper2);border:1px solid var(--line);border-radius:var(--r);
  padding:30px;max-width:620px;box-shadow:var(--sh)}
form.lead label{display:block;font:700 10.5px/1 'Manrope',sans-serif;letter-spacing:.1em;
  text-transform:uppercase;color:var(--mut);margin:16px 0 7px}
form.lead input,form.lead select,form.lead textarea{width:100%;background:#fff;
  border:1px solid var(--line2);border-radius:6px;padding:12px 14px;color:var(--ink);
  font:400 15px/1.5 'Manrope',sans-serif;transition:border-color .15s,box-shadow .15s}
form.lead input:focus,form.lead select:focus,form.lead textarea:focus{outline:none;
  border-color:var(--or);box-shadow:0 0 0 3px rgba(239,127,45,.14)}
form.lead .row{display:grid;grid-template-columns:1fr 1fr;gap:16px}
form.lead .msg{margin-top:14px;font-size:13.5px;font-weight:600;min-height:18px}
form.lead .msg.ok{color:#2e8b46}
form.lead .msg.err{color:#c2402b}
form.lead button{margin-top:20px;width:100%}
.hp{position:absolute;left:-9999px;width:1px;height:1px;overflow:hidden}
@media(max-width:640px){form.lead .row{grid-template-columns:1fr}form.lead{padding:22px}}

/* ================= медиа ================= */
.banner{margin:28px 0 10px;border-radius:var(--r);overflow:hidden;border:1px solid var(--line);
  background:#0d1420}
.banner img{width:100%;height:auto;max-height:460px;object-fit:cover}
.shots{display:grid;gap:16px;grid-template-columns:repeat(auto-fit,minmax(215px,1fr));margin:24px 0}
.shot{background:var(--paper2);border:1px solid var(--line);border-radius:var(--r);overflow:hidden;
  transition:box-shadow .2s,transform .2s}
.shot:hover{box-shadow:var(--sh);transform:translateY(-2px)}
.shot img{width:100%;height:175px;object-fit:cover}
.shot span{display:block;padding:12px 15px;font:600 12px/1.4 'Manrope',sans-serif;color:var(--mut)}
.author{display:grid;grid-template-columns:200px 1fr;gap:24px;align-items:center;margin:26px 0;
  background:var(--paper2);border:1px solid var(--line);border-radius:var(--r);padding:22px}
.author img{width:100%;border-radius:8px}

/* ================= кейсы, заметки ================= */
.case{background:var(--paper2);border:1px solid var(--line);border-radius:var(--r);
  padding:26px;margin:16px 0;transition:box-shadow .2s}
.case:hover{box-shadow:var(--sh)}
.case h3{font-size:1.08rem}
.case .who{color:var(--mut);font-size:12.5px;margin:4px 0 14px}
.case .res{display:flex;gap:12px;flex-wrap:wrap;margin-top:14px}
.case .res div{background:#fbfaf7;border:1px solid var(--line);border-radius:6px;
  padding:10px 13px;font-size:12.5px;color:var(--ink2)}
.case .res b{color:var(--or2)}
.note{background:var(--or-soft);border:1px solid #f2dcc4;border-left:3px solid var(--or);
  border-radius:4px;padding:14px 18px;color:#6b5236;font-size:13.5px;margin:20px 0}
.mut{color:var(--mut)}
.chips{display:flex;flex-wrap:wrap;gap:10px;margin:18px 0}
.chip{font:600 11px/1 'Manrope',sans-serif;letter-spacing:.08em;text-transform:uppercase;
  color:var(--ink2);padding:0 0 6px;border-bottom:1px solid var(--line2)}

/* ================= bento / бегущая строка ================= */
.bento{display:grid;gap:16px;grid-template-columns:repeat(4,1fr);margin:24px 0}
.bento .b{background:var(--paper2);border:1px solid var(--line);border-radius:var(--r);
  padding:24px;overflow:hidden;transition:box-shadow .2s,transform .2s}
.bento .b:hover{box-shadow:var(--sh);transform:translateY(-2px)}
.bento .b.wide{grid-column:span 2}
.bento .b.tall{grid-row:span 2}
.bento .b.img{padding:0}
.bento .b img{width:100%;height:100%;min-height:180px;object-fit:cover}
.bento .b.img img{min-height:240px}
.bento .b .big-num{font:300 2rem/1 'Inter Tight',sans-serif;color:var(--ink)}
.bento .b p{color:var(--ink2);font-size:.92rem;margin:0}
.bento .b h3{font-size:1rem;margin-bottom:6px}
.bento .b .tag{display:inline-block;margin-top:12px;font:700 10px/1 'Manrope',sans-serif;
  letter-spacing:.1em;text-transform:uppercase;color:var(--or2);background:var(--or-soft);
  border:1px solid #f2dcc4;border-radius:3px;padding:5px 9px}
.marquee{overflow:hidden;border-top:1px solid var(--line);border-bottom:1px solid var(--line);
  margin:36px 0 8px;padding:15px 0;background:#fbfaf7}
.marquee-track{display:flex;gap:44px;width:max-content;animation:marq 44s linear infinite}
.marquee:hover .marquee-track{animation-play-state:paused}
.marquee span{font:600 10.5px/1 'Manrope',sans-serif;letter-spacing:.18em;text-transform:uppercase;
  color:var(--ink2);white-space:nowrap}
.marquee span::before{content:"—";color:var(--or);margin-right:10px}
@keyframes marq{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.scroll-progress{position:fixed;left:0;top:0;height:2px;width:0;z-index:400;background:var(--or)}

/* ================= подвал ================= */
footer.site{border-top:1px solid var(--line);margin-top:84px;padding:40px 0 56px;
  background:#fbfaf7;color:var(--mut);font-size:12.5px}
footer.site a{color:var(--ink2)}
footer.site a:hover{color:var(--or2)}
footer.site b{color:var(--ink)}
.foot{display:grid;gap:26px;grid-template-columns:repeat(auto-fit,minmax(220px,1fr))}

/* ================= анимации ================= */
.reveal{opacity:0;transform:translateY(14px);
  transition:opacity .6s cubic-bezier(.16,.84,.3,1),transform .6s cubic-bezier(.16,.84,.3,1)}
.reveal.in{opacity:1;transform:none}
@media(prefers-reduced-motion:reduce){.reveal{opacity:1;transform:none;transition:none}}

/* ================= адаптив ================= */
@media(max-width:900px){
  .hero{min-height:540px;padding-bottom:64px}
  .hero h1{font-size:clamp(1.75rem,5.4vw,2.4rem)}
  h2{margin-top:46px}
  .bento{grid-template-columns:repeat(2,1fr)}
  .bento .b.wide{grid-column:span 2}
  .author{grid-template-columns:1fr}
  header.site .nav{gap:16px}
}
@media(max-width:640px){
  :root{--hh:62px}
  .hero{min-height:500px;padding-top:calc(var(--hh) + 52px);padding-bottom:52px}
  .hero h1{font-size:clamp(1.55rem,6.4vw,2rem)}
  h1{font-size:clamp(1.6rem,6vw,2.1rem)}
  h2{font-size:clamp(1.25rem,4.8vw,1.6rem);margin-top:38px}
  .card,.bento .b{padding:20px}
  .bento{grid-template-columns:1fr}
  .bento .b.wide,.bento .b.tall{grid-column:auto;grid-row:auto}
  .num b{font-size:1.6rem}
  header.site .logo{font-size:15px}
}

/* v100.1: шапка — всё влезает */
header.site .wrap{max-width:1260px}
header.site .nav{gap:14px}
header.site .nav a.lnk{font-size:11px;letter-spacing:.1em}
header.site .logo{font-size:15.5px;letter-spacing:.1em}
header.site .btn{padding:9px 13px;font-size:12px}
.langNav{gap:8px;margin:0 4px}
@media(max-width:760px){header.site .nav{gap:12px}header.site .logo{font-size:14px}}